Dune Lake Apparel | Branding

Dune Lake Apparel is a lifestyle brand that contributes a portion of its profits to the education and preservation of the unique freshwater lakes of the Florida panhandle. These lakes are rare and offer wildlife habitats and recreation. The Dune Lake logo was modeled after vintage designs of the 50s and 60s and featured a stand-up paddle board in the design (one of the favorite water sports for the lakes).

I also created the “SUP Y’all flower” logo which is very popular and features paddle boards in a circle that symbolize the daisies that grow on the dunes. The brown and green colors were chosen because they represent the brown tannin that is a result of the fresh water and salt water coming together and the Gulf pines that surround the lakes.