Elevate Spinal System | Medtronic

Elevate spinal system expandable interbody device is an implant that can be adjusted in-situ. The kit created for the launch needed to feature all of the marketing collateral both hard copy and digital. It also features a lenticular card that shows the range of motion. When the lid was “elevated” it revealed a drawer and when the drawer was pulled open a tray would pop up to present a thumb drive with all the marketing material, videos, and lenticular card.

Elevate spinal system box closed
Detail of drawer with thumb hole and the phrase "Elevate to open" to pull out the drawer.
Open box with drawer out and tray elevated showing the marketing material both outside and inside the box
Close up of open box and all material
Close up of open box with drawer open and tray up. All material in the box
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